Elvin Nash is an international businessman who was hired as the general manager PBS (Productive Business Solutions) Barbados in 2012. Before working at PBS Barbados, Elvin Nash held many other positions with the PBS Group. Among his assorted responsibilities over the years, Nash has implemented marketing strategies and managed marketing teams on numerous occasions. Some of the mistakes that he helps his teams avoid include:
Not responding to customers. In the age of digital marketing and social media, brands are able to connect with their customers now more than ever. One of the biggest mistakes that you can make with Internet advertising is to publish posts about your company and then neglect customer comments. When customers reach out to your brand, it is your responsibility to reply.
Buying false credibility. Purchasing credibility is easier than even in the age of Internet marketing. Companies are buying thousands of followers on social media websites to appear more credible than they actually area. The issue is that these followers are not real and it will not look good for your company when it is inevitably revealed – likely through social media sites deleting fake followers.
Test-free marketing. When you develop a new marketing strategy, the best thing to do is test it, not to launch it full-scale just because it looks good to you. Testing an ad on early user flows or analyzing customer response to the campaign will help you determine if it will be successful enough to warrant a full-scale launch. Without testing, you’re likely to waste thousands of dollars.
As the General Manager for PBS Barbados, Elvin Nash Barbados has seen many marketing campaigns come and go. By carefully avoiding mistakes like the ones above, businessmen like Nash are able to launch well-received marketing campaigns more often than not.