Elvin Nash, Barbados Businessman – Marketing Mistakes

Elvin Nash is an international businessman who was hired as the general manager PBS (Productive Business Solutions) Barbados in 2012. Before working at PBS Barbados, Elvin Nash held many other positions with the PBS Group. Among his assorted responsibilities over the years, Nash has implemented marketing strategies and managed marketing teams on numerous occasions. Some of the mistakes that he helps his teams avoid include:

Not responding to customers. In the age of digital marketing and social media, brands are able to connect with their customers now more than ever. One of the biggest mistakes that you can make with Internet advertising is to publish posts about your company and then neglect customer comments. When customers reach out to your brand, it is your responsibility to reply.

Buying false credibility. Purchasing credibility is easier than even in the age of Internet marketing. Companies are buying thousands of followers on social media websites to appear more credible than they actually area. The issue is that these followers are not real and it will not look good for your company when it is inevitably revealed – likely through social media sites deleting fake followers.

Test-free marketing. When you develop a new marketing strategy, the best thing to do is test it, not to launch it full-scale just because it looks good to you. Testing an ad on early user flows or analyzing customer response to the campaign will help you determine if it will be successful enough to warrant a full-scale launch. Without testing, you’re likely to waste thousands of dollars.

As the General Manager for PBS Barbados, Elvin Nash Barbados has seen many marketing campaigns come and go. By carefully avoiding mistakes like the ones above, businessmen like Nash are able to launch well-received marketing campaigns more often than not.


Elvin Nash, Barbados Businessman – Demonstrating Workplace Integrity

As General Manager of Productive Business Solutions (PBS) Barbados, Elvin Nash has established himself as a respectable employee with a strong sense of integrity. Though it is a commonly-used word, integrity isn’t something that many people uphold in the workplace. To demonstrate workplace integrity as Elvin Nash does in his Barbados position, you must consciously focus on positive traits and actions such as these:

  • Be disciplined and on time. Exercising discipline in the workplace is about more than just limiting distractions – you must show up on time, every day, and follow company rules. A lack of discipline will cause others to assume that you are not dedicated to your position.
  • Take notes and keep promises. Taking notes whenever you are given important information or tasks will help ensure that you do not fall through on promises that you have made. If you are told that you have a deadline, write it down and make sure that you meet it; if you will be unable to keep a promise, notify the other party as soon as you identify the issue.
  • Be honest and transparent. Honesty will build your reputation as quickly, if not quicker, than any other business trait. If you pair honesty with transparency, you will remove doubts about your integrity and show people that you have nothing to hide.
  • Admit mistakes. Being forthcoming with your mistakes will help you learn from them and avoid them in the future. Do not cover up your mistakes, but when you admit them, provide a solution to demonstrate integrity as well as proactivity.

Elvin Nash values workplace integrity, and he encourages it both in himself and in every employee at PBS Barbados. Without workplace integrity, companies and employees can fall apart or destroy their reputations entirely.